Picnic is a Sketch plugin made by Thomas Street, that allows an entire team to simultaneously use a single Sketch file. Picnic.design is a single-page marketing site that explains the plugin and connects users to the admin area. My role was to design, write, build, and launch the new site in about a week and a half.
The site's primary goal was in pushing sign ups (pre-Beta) and downloads (post-Beta), and secondarily to communicate the unusual pricing model. It's a pretty simple product, but it was important that the tone and personality were prominent throughout, and that it felt like a product worth paying for.
Illustrations that flex
I wasn’t sure if there would be time, but I chose to bring Picnic’s cheerful, extroverted personality to life with some bright outdoor activity-inspired illustrations that could shift with the viewport—first roughing them in, then building the front-end experience with placeholders, and then doubling back to replace them with real illustrations.