Thomas Street Vibes
During slower times at Thomas Street, I had the opportunity to help the partners set the tone for the company’s persona online. A big part of this was designing, re-writing, and building the company website. Aside from the technical skills needed, I had to observe and distill the daily goings-on, help create frameworks for how we thought and talked about our work, and tease out bits of key information on past projects so they could be captured.
I took the bits of culture and personality I discovered, and infused parts of our studio with it, designing a vinyl, projector-enhanced doorway space, a conference room wall pattern, and the occasional piece of collateral.
The TS doorway is a combination of gold and projectable vinyl, which gave us the ability to announce events we hosted and change moods between day and night. The entryway is lit by colored LED smart bulbs and backset by a small projector.
The graphic was inspired by our interest in how things (technologies) work and our team's culture, and the diagonal projection area represents the experiential layer—the things that those technologies drive.
Conference room wall
For the conference room we wanted something subtle and textural, but again infused with the technology-driven graphic style present in the doorway. To save on costs, we had the pieces of this wall printed in more compact sheets and applied them by hand.
Tired of overdone, logo-heavy, information-dense, cheap-o business cards, we opted for something sturdy, simple, and maybe just a little bit showy. Even after rolling around in a backpack for months they still look good!